Get Ready: Fight!!
Facebook vs iPhone vs Android
Uma pitada de humor, como é óbvio:
sexta-feira, 8 de julho de 2011
quarta-feira, 29 de junho de 2011
Heineken offers rewards in the Netherlands through the Foursquare
The geosocial tool was applied to the site heineken.nl to create a loyalty program. You do your part and register your profile and makes the Foursquare checkins. For each checkin in bars, cafes or clubs that sell Heineken, you get 10 points. If you encourage friends to participate, 50 more wins, and so on. Prizes range from merchandising items to tickets to concerts and parties closed.
Houses
There are houses that look doubtful, curious, hidden but fun
There are houses of all and to all of us
There are houses where for a time become our homes
There are houses where I feel at home
There are houses of all and to all of us
There are houses where for a time become our homes
There are houses where I feel at home
6.5 seconds to draw attention
It's the new creative concept to be applied in agencies DraftFCB Group. Laurence Boschetto, president and CEO of DraftFCB, proposes the challenge to draw the attention of the consumer in 6.5 seconds.
"We look at the world and we see the proliferation of the media. We would to know what was the number of messages that a person is exposed a reality that has internet, new channels and inovation. How long you have to make a connection with the consumer? It is a matter to understand consumer behaviour and insights that exist.
And these are 6,5 seconds a person will decide wheter to pay attention to you or ignore you. We think the answer is to reduce, simplify the message in the ad."
"We look at the world and we see the proliferation of the media. We would to know what was the number of messages that a person is exposed a reality that has internet, new channels and inovation. How long you have to make a connection with the consumer? It is a matter to understand consumer behaviour and insights that exist.
And these are 6,5 seconds a person will decide wheter to pay attention to you or ignore you. We think the answer is to reduce, simplify the message in the ad."
OMO Mini Washing Machine
To demonstrate the effectiveness of OMO in whitening clothes, Unilever has turned thousands ofGermany's restaurants and bars napkin holders in mini washing machines.
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Red Bull Street Art View
Red Bull Street Art View it´s a street art collection around the world. You can see points scored by local artists and score too.
domingo, 24 de abril de 2011
Google launches Art Project, the Street View museums
Google Street View of museums brings 17 different locations around the world including The Metropolitan Museum of Art and the MoMA in New York, The State HermitageMuseum in St. Petersburg, Tate Britain and The National Gallery in London, the MuseoReina Sofia in Madrid, the Uffizi Gallery in Florence and the Van Gogh Museum inAmsterdam.
Each chose a museum of his works to be captured using technology gigapixel, whichallows a microscopic view of the frame through Picasa. You can also create your ownart collection, to revisit whenever you like. Look here: googleartproject.com
Each chose a museum of his works to be captured using technology gigapixel, whichallows a microscopic view of the frame through Picasa. You can also create your ownart collection, to revisit whenever you like. Look here: googleartproject.com
The Daily: The iPad exclusive newspaper
Rupert Murdoch and Apple executive Eddy Cue, today introduced The Daily, the "newspaper" created from scratch exclusively for the iPad.
Price: 0.19 cents per day for approximately 100 pages of content. Differs in producingcontent exclusively for the tablet daily.
Price: 0.19 cents per day for approximately 100 pages of content. Differs in producingcontent exclusively for the tablet daily.
Facebook launched Facebook Places
Facebook launched Facebook Places, which is a partnership with the Foursquare andGowalla, the two biggest players geosocial, thus launching their own tool to check-in.
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